How to price your Vinted items for maximum profit
Pricing is the biggest lever in a reselling business. A framework for pricing items that actually sell, and for knowing when to drop.
The Vintify team
2 min read
Most resellers price by gut feeling. They look at what similar items are listed for, pick a number that feels right, and hope. That leaves money on the table twice: on items priced too low, and on items priced too high that never sell.
The three factors that set a price
A Vinted listing is worth exactly what a buyer will pay for it right now, and that is driven by three things:
- Brand demand. Nike, Zara and Levi's sell faster than unknown brands at the same price
- Condition. New with tags commands a clear premium over good used condition
- Timing. Winter coats sell in October, not May; swimwear sells in June, not November
The cost-plus-floor method
Before you list, work out your floor: the price below which you lose money. It is what you paid, plus any postage you will cover, plus packaging. If a jacket cost £8, packaging is 30p and you offer free postage at £2.99, your floor is £11.29. Vinted charges the seller nothing, so there is no fee to add on that side.
Never list below your floor. If the market will not support it, do not buy that item again.
The 30-day rule
List at your target price. If the item has not sold after 30 days, drop by 10%. After 60 days, drop another 10%. After 90 days, drop to your floor or relist with new photos.
The hard part is remembering. Vintify's action queue flags every listing past your own stale threshold, with a suggested drop next to it, so the weekly check is a list to work through rather than a hunt through your wardrobe.
Price filters on Vinted
Vinted buyers browse with price filters, and the common ones are round numbers: under £10, under £15, under £20. Pricing at £14.99 instead of £15.50 puts you inside the under-£15 results. The 99p ending is not psychology; it is filter placement.
Bundle pricing
Offer bundle discounts of 10 to 20% to buyers who take several items. It raises your average order and clears slow stock. Whatever you agree, log the real sale figure against each item afterwards, so your margin on the bundle is the one you actually made.
Read nextLearn what brands and categories sell fastest on Vinted UKFree toolFind the lowest price that still leaves your margin with the listing price calculatorIn VintifySee the action queue in VintifyFirst published , updated .
